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	<title>Andy Needham</title>
	<atom:link href="http://www.imcalledandy.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.imcalledandy.com</link>
	<description>Freelance Motion Designer</description>
	<lastBuildDate>Fri, 27 Jan 2012 13:43:15 +0000</lastBuildDate>
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		<title>Fred Olsen</title>
		<link>http://www.imcalledandy.com/projects/fred-olsen/</link>
		<comments>http://www.imcalledandy.com/projects/fred-olsen/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:43:15 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=648</guid>
		<description><![CDATA[Working with agency, Fox Kalomaski Crossing (FKC), I animated the supplied vector artwork to produce a 30 second commercial with 26 different endboards.]]></description>
			<content:encoded><![CDATA[<p>Working with agency, Fox Kalomaski Crossing (FKC), I animated the supplied vector artwork to produce a 30 second commercial with 26 different endboards.</p>
]]></content:encoded>
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		<title>Norwood Mosaic Transition</title>
		<link>http://www.imcalledandy.com/projects/norwood-mosaic-transition/</link>
		<comments>http://www.imcalledandy.com/projects/norwood-mosaic-transition/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:22:50 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=642</guid>
		<description><![CDATA[As part of the 2011 Norwood Annual Dinner, a film called &#8216;Michelle&#8217;s Story&#8217; was produced by Chrome Productions. This transition was used to begin and end the film. We travel through the Norwood logo, which is made up of thousands of photos of people Norwood has helped until we settle on the opening frame of ...<p><a href="http://www.imcalledandy.com/projects/norwood-mosaic-transition/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>As part of the 2011 Norwood Annual Dinner, a film called &#8216;Michelle&#8217;s Story&#8217; was produced by Chrome Productions. This transition was used to begin and end the film.</p>
<p>We travel through the Norwood logo, which is made up of thousands of photos of people Norwood has helped until we settle on the opening frame of the film. The video above shows the reverse.</p>
<p>I built the animation in Cinema 4D utilising the powerful Mograph module. I then composited the renders in After Effects.</p>
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		<title>Norwood 2011 Intro Film</title>
		<link>http://www.imcalledandy.com/projects/norwood-2011-intro-film/</link>
		<comments>http://www.imcalledandy.com/projects/norwood-2011-intro-film/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 18:25:12 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=611</guid>
		<description><![CDATA[Norwood is a charity which provides support services for people with learning disabilities, and children and families in need. The Annual Dinner, attended by celebrity VIPs and guest speaker Mayor of London, Boris Johnson, began with this film (after a 60 second visual countdown). It was important to keep the messaging clear and legible but ...<p><a href="http://www.imcalledandy.com/projects/norwood-2011-intro-film/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Norwood is a charity which provides support services for people with learning disabilities, and children and families in need.</p>
<p>The Annual Dinner, attended by celebrity VIPs and guest speaker Mayor of London, Boris Johnson,  began with this film (after a 60 second visual countdown). It was important to keep the messaging clear and legible but maintain interest.</p>
<p>I broke the script down into sections and storyboarded them using Cinema 4D. Joel Mishcon (Producer) and I had previously discussed ideas and I was able to quickly visualise them using the Mograph module. I also used Sketch and Toon for some sections and composited the renders in After Effects. </p>
<p>The evening was a great success and raised £2.8million.</p>
]]></content:encoded>
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		<title>X Factor USA</title>
		<link>http://www.imcalledandy.com/projects/x-factor-usa/</link>
		<comments>http://www.imcalledandy.com/projects/x-factor-usa/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 12:50:32 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=619</guid>
		<description><![CDATA[The X factor USA title sequence was a great project to be involved in; working with the extremely talented people at Jump in London. Mine is the wide Manhattan shot towards the end which involved comping various elements in After Effects and using Cinema 4D to render the &#8216;X&#8217; into the shot.]]></description>
			<content:encoded><![CDATA[<p>The X factor USA title sequence was a great project to be involved in; working with the extremely talented people at Jump in London.</p>
<p>Mine is the wide Manhattan shot towards the end which involved comping various elements in After Effects and using Cinema 4D to render the &#8216;X&#8217; into the shot.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Imcalledandy Facebook page</title>
		<link>http://www.imcalledandy.com/news/imcalledandy-facebook-page/</link>
		<comments>http://www.imcalledandy.com/news/imcalledandy-facebook-page/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 21:03:48 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.imcalledandy.com/?p=590</guid>
		<description><![CDATA[Well, I decided to be pro-active and create a Facebook page as another way of showing new work and experiments as well as my tutorials. You can &#8216;like&#8217; the site by clicking the button in the footer of each page or click below!]]></description>
			<content:encoded><![CDATA[<p>Well, I decided to be pro-active and create a <a href="https://www.facebook.com/imcalledandy" target="_blank">Facebook page</a> as another way of showing new work and experiments as well as <a href="http://www.vimeo.com/channels/imcalledandytuts" target="_blank">my tutorials</a>.</p>
<p>You can &#8216;like&#8217; the site by clicking the button in the footer of each page or click below!</p>
<div class="fb-like" data-href="http://facebook.com/imcalledandy" data-send="false" data-layout="button_count" data-width="100" data-show-faces="true" data-font="lucida grande"></div></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imcalledandy.com/news/imcalledandy-facebook-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>November 2011 Website Updates</title>
		<link>http://www.imcalledandy.com/news/november-2011-website-updates/</link>
		<comments>http://www.imcalledandy.com/news/november-2011-website-updates/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:33:07 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.imcalledandy.com/?p=587</guid>
		<description><![CDATA[I&#8217;ve made a few changes to the site such as the new header which has my social links inline with the rest of the navigation and a new font using the Google WebFonts API. I&#8217;ve also created a Facebook page as another place to share my tutorials and motion experiments. It&#8217;s early stages in the ...<p><a href="http://www.imcalledandy.com/news/november-2011-website-updates/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve made a few changes to the site such as the new header which has my social links inline with the rest of the navigation and a new font using the Google WebFonts API.</p>
<p>I&#8217;ve also created a <a href="https://www.facebook.com/imcalledandy" target="_blank">Facebook page</a> as another place to share my tutorials and motion experiments. It&#8217;s early stages in the Facebook page development and I&#8217;m in the process of refining the look and feel of the page.</p>
<p>In addition to their <a href="http://vimeo.com/channels/imcalledandytuts" target="_blank">home on Vimeo</a>, I may add the tutorials to the main site too.</p>
<p>More updates to come including new projects from some fantastic new clients.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Every Teardrop Is A Waterfall</title>
		<link>http://www.imcalledandy.com/projects/every-teardrop-is-a-waterfall/</link>
		<comments>http://www.imcalledandy.com/projects/every-teardrop-is-a-waterfall/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 14:34:43 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=507</guid>
		<description><![CDATA[I had the pleasure of working with The Brewery VFX once again to create VFX for Coldplay&#8217;s latest single, &#8220;Every Teardrop Is A Waterfall&#8221;. I helped create the opening transition and the paint explosion effects you see at the end of the video. For the paint explosions, I began by developing a particle system in ...<p><a href="http://www.imcalledandy.com/projects/every-teardrop-is-a-waterfall/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>I had the pleasure of working with The Brewery VFX once again to create VFX for Coldplay&#8217;s latest single, &#8220;Every Teardrop Is A Waterfall&#8221;.</p>
<p>I helped create the opening transition and the paint explosion effects you see at the end of the video.</p>
<p>For the paint explosions, I began by developing a particle system in Cinema 4D but due to time constraints I opted to create essentially a paint bomb which would be comped with particles created in After Effects by compositor, Gus Martinez.</p>
<p>I built a system that could be tested in a proxy environment and then Gus could tell me where he wanted the bombs to be placed. Using XPresso I built a rig to allow for control over the amount of explosion, the shape of bomb and how much it was effected by gravity.</p>
<p><img src="http://www.imcalledandy.com/wp_imcalledandy/wp-content/uploads/2011/11/cp_teardrop_bomb_proxy.jpg" alt="" width="600" height="1125" class="alignnone size-full wp-image-577" /></p>
<p>The simulation reacted with the surfaces of the camera matched plate and provided another texture and a level of detail that we couldn&#8217;t achieve with Particular alone.</p>
<p><img src="http://www.imcalledandy.com/wp_imcalledandy/wp-content/uploads/2011/11/cp_teardrop_bomb_detail.jpg" alt="" width="600" height="380" class="alignnone size-full wp-image-581" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Particles XX</title>
		<link>http://www.imcalledandy.com/projects/particles-xx/</link>
		<comments>http://www.imcalledandy.com/projects/particles-xx/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:00:20 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=552</guid>
		<description><![CDATA[Particles travelling in space&#8230; or underwater&#8230; this was a lot of fun to make. This is a self initiated project exploring sound-driven particle animation. Admittedly it&#8217;s not 100% original in terms of concept, and there are a similar examples out there but I really enjoyed the process. I&#8217;ve layered multiple emitters reacting to different parts ...<p><a href="http://www.imcalledandy.com/projects/particles-xx/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Particles travelling in space&#8230; or underwater&#8230; this was a lot of fun to make.</p>
<p>This is a self initiated project exploring sound-driven particle animation. Admittedly it&#8217;s not 100% original in terms of concept, and there are a similar examples out there but I really enjoyed the process.</p>
<p>I&#8217;ve layered multiple emitters reacting to different parts of the audio and worked on getting a volumetric, organic result; the particles even look like some sort of alien fish at times.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.imcalledandy.com/projects/particles-xx/feed/</wfw:commentRss>
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		<title>Good bye, Steve</title>
		<link>http://www.imcalledandy.com/news/good-bye-steve/</link>
		<comments>http://www.imcalledandy.com/news/good-bye-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 07:49:07 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.imcalledandy.com/?p=534</guid>
		<description><![CDATA[Today Steve Jobs has passed away and I&#8217;m personally very sad because his innovations and exciting presentations had a big impact on me. I have been using Apple products since I used my student loan to buy the 40GB 3rd Gen iPod (which I still use today) and I rely on them in my daily ...<p><a href="http://www.imcalledandy.com/news/good-bye-steve/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Today Steve Jobs has passed away and I&#8217;m personally very sad because his innovations and exciting presentations had a big impact on me. I have been using Apple products since I used my student loan to buy the 40GB 3rd Gen iPod (which I still use today) and I rely on them in my daily life.</p>
<p>I&#8217;ll remember Steve Jobs as a passionate creator of mechanical objects I found myself caring about. He has touched the lives of many and will continue to do so.</p>
<p>Rest in peace, Steve.</p>
]]></content:encoded>
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		<title>The Networked Society</title>
		<link>http://www.imcalledandy.com/projects/the-networked-society/</link>
		<comments>http://www.imcalledandy.com/projects/the-networked-society/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 14:50:24 +0000</pubDate>
		<dc:creator>imcalledandy</dc:creator>
		
		<guid isPermaLink="false">http://www.imcalledandy.com/?page_id=517</guid>
		<description><![CDATA[The Networked Society was filmed in Europe, Asia and Africa and launched across 180 countries on May 16th 2011, with a 30 second version aired on CNN in June 2011. Ericsson also required a 180 degree panoramic version to be shown in the Ericsson Studio in Stockholm and I had the pleasure of working at The Mill ...<p><a href="http://www.imcalledandy.com/projects/the-networked-society/" class="internal_link" >Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>The Networked Society was filmed in Europe, Asia and Africa and launched across 180 countries on May 16th 2011, with a 30 second version aired on CNN in June 2011.</p>
<p>Ericsson also required a 180 degree panoramic version to be shown in the Ericsson Studio in Stockholm and I had the pleasure of working at The Mill in London on this version of the film.</p>
<p>Working with a very talented team of motion graphics artists, the process involved modifying particle effects, and repositioning the &#8216;Intelligent Information&#8217; graphics for each shot. Sometimes this also meant re-rotoscoping new elements.</p>
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